Alpha
Built for the future of creator-led marketing.
Alpha is a performance-based content clipping marketplace where brands launch campaigns, creators clip and post short-form content, and everyone earns based on real verified results — not promises.
Our Story
Alpha started with a simple observation: brands were spending millions on traditional influencer deals with little proof of return, while talented short-form creators — especially across Africa — had no reliable way to monetise their skills.
We built Alpha to fix both problems at once. Brands define a campaign, set a budget, and only pay for verified views. Creators — our clippers — find campaigns that match their audience, post content, and earn per view. No guesswork. No inflated invoices. No black-box metrics.
Today, Alpha operates across six countries in East Africa with thousands of active creators and a growing roster of brands who trust us to deliver authentic, measurable reach at scale.
Mission & Vision
Mission
Empower every creator to earn fairly from their talent — and every brand to grow with measurable, creator-led distribution.
Vision
A world where African creator talent is the first-choice marketing channel for brands everywhere — valued, verified, and compensated transparently.
What We Stand For
Every view is verified. Every payout is traceable. We built Alpha so creators and brands always know exactly what they're getting.
We don't charge for reach — we charge for results. Campaigns run on verified engagement, not estimates or guesswork.
Creators earn what they're worth. Our per-view payout model removes the middlemen and puts money directly into creator hands.
From a single campaign to continent-wide distribution, Alpha's network is built to grow with your brand's ambitions.
Team
The people behind the platform — operators, strategists, and creators themselves.

Eddie Cumberbatch
CGO

Danilo Vasilic
CEO

Rayan Khazaal
Head of Partnerships

Chanelle Vorster
Head of Strategy
Ready to launch your first campaign or start earning as a creator?
Join thousands of brands and creators already using Alpha to grow smarter.