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Alpha

About Alpha

Built for the future of creator-led marketing.

Alpha is a performance-based content clipping marketplace where brands launch campaigns, creators clip and post short-form content, and everyone earns based on real verified results — not promises.

1,000+
Active Creators
10M+
Views Tracked
6
Countries
98%
Payout Accuracy

Our Story

Alpha started with a simple observation: brands were spending millions on traditional influencer deals with little proof of return, while talented short-form creators — especially across Africa — had no reliable way to monetise their skills.

We built Alpha to fix both problems at once. Brands define a campaign, set a budget, and only pay for verified views. Creators — our clippers — find campaigns that match their audience, post content, and earn per view. No guesswork. No inflated invoices. No black-box metrics.

Today, Alpha operates across six countries in East Africa with thousands of active creators and a growing roster of brands who trust us to deliver authentic, measurable reach at scale.

Mission & Vision

Mission

Empower every creator to earn fairly from their talent — and every brand to grow with measurable, creator-led distribution.

Vision

A world where African creator talent is the first-choice marketing channel for brands everywhere — valued, verified, and compensated transparently.

What We Stand For

Transparency

Every view is verified. Every payout is traceable. We built Alpha so creators and brands always know exactly what they're getting.

Performance

We don't charge for reach — we charge for results. Campaigns run on verified engagement, not estimates or guesswork.

Fairness

Creators earn what they're worth. Our per-view payout model removes the middlemen and puts money directly into creator hands.

Scale

From a single campaign to continent-wide distribution, Alpha's network is built to grow with your brand's ambitions.

Team

The people behind the platform — operators, strategists, and creators themselves.

Eddie Cumberbatch

Eddie Cumberbatch

CGO

Danilo Vasilic

Danilo Vasilic

CEO

Rayan Khazaal

Rayan Khazaal

Head of Partnerships

Chanelle Vorster

Chanelle Vorster

Head of Strategy

Ready to launch your first campaign or start earning as a creator?

Join thousands of brands and creators already using Alpha to grow smarter.